A website has become the face of your company. No matter whether it is a billion-dollar company like amazon or a freelancer who wants to show his portfolio, a website has become an indispensable part of any company. It helps in gaining the attention of clients and plays a huge role in revenue generation.
The face of the website keeps on changing according to the changing technology. Traveling with the current trend and offering a flawless design creates a stunning impression on potential customers. However common web design mistakes can derail your great efforts. This can have drastic effects on the action of your potential customers. Here are some web design mistakes to avoid and give you the edge.
Too much information
It is imperative that you have to give all the related information about your business on the website but keep in mind that breathable space for your content is a must. Stuffing the website with loads of content, visuals, and more will ruin the user experience. The messages should be delivered in a crisp and clear manner. Use short paragraphs, small visuals, and lots of space.
Ignoring Hierarchical Aesthetics
The next is most of the designers of the website do not pay attention to strategizing the visual hierarchy of the content. The user journey can be efficiently implemented by designing visual hierarchies. Visual hierarchy can be achieved by the use of appealing words, colors, images, and small animations.
The spacing between all the elements and the size of the elements also plays a huge role in driving user engagement. Getting visual elements wrong can result in less user interaction and hurt the profitability of the business.
Ignoring Intuitive Navigation & Accessibility
Skipping the basic steps such as sitemap and wireframing is a grave web design mistake. A website that is randomly structured can drive web traffic as scrolling through an unstructured website is painful. If you are website has lots of web pages, it will make sense only when they are grouped into categories and they are arranged based on hierarchy.
This enables the user to navigate through the web pages intuitively. You also have to remember that navigation is not the same for all the devices. You have to prioritize the device and then choose the right strategy. For instance, if you are aiming for mobile phones, you can go with the hamburger menu strategy that works well on small screens.
Not considering SEO
A poorly designed website will not satisfy the customers. When consumers start ignoring your website, the search engines will note this and will omit such websites from getting high-quality ranks. The website has a huge role in your SEO rank therefore avoid adding elements that are difficult for the search engines to recognize and understand. Your website should be designed with responsive-friendly features and user-intention for the search engines to recognize easily.
Lack of clear CTA
One of the other common mistakes that take place with respect to web design is the lack of proper call to action. Your website is the ground where the marketing funnel takes people into the next stage as either leads or conversion. The prospective customer will traverse the website and decide whether or not to take a step from the prospective stage to the converted client’s stage.
Lack of proper call to action at the hotspots will result in loss of conversion. Also, remember that you should overdo the CTA as it might irritate the prospects. Analyze the customer behavior and strategically place the call to action.
Bottom line
Pay attention to mistakes that occur often and try to avoid them with the aid of the best web Development Company in Bangalore. A well-built web design will take you to the heights.
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