Most of the companies use websites as a tool to provide service and sell their products to customers around the world. Many companies rely upon the online platforms to build up a powerful reputation. Many online sites were created to help out the customers though services and direction.
If the customers are not very sure of how to use the services offered, then they can easily learn and get directed from the website that is offered by the company.
The role of the website is not only responsible for the development of the company. Though it is not an ideal solution for digital endeavors, the effort or hard work of the company is also equally important.
When the companies decided to launch something experimental to the audience, like new products, they can experiment with the help of the online portal. To experiment with things in a better way, the micro site is a way by which you can try out for your new brand or product by contacting the best web design company in Bangalore.
You can let your customers trying out new brands of yours and can get started with a new selection of your products. The micro site strategy is very important in any business that you do.
What is Micro site?
The micro site is a single or small cluster of landing pages which is the company’s marketing strategy. There will be separate URL structure, content, and even the specifications. This makes your company look completely different from all the rest of the brands. The micro site is not connected to the core domain of the company.
They can also be used as a new strategy. If you want to launch a new product without knowing how it would be welcomed, you can create a micro site first to check the reach of the product.
The ideas and responses of the customers are monitored and then the product can be launched without any doubts and hesitations. The separate site for your newly launched will make a greater impact without risking the reputation of the company.
Difference between a Micro site and a Website
The micro site is similar to a website like having a domain name for it with hosting strategy and content for marketing your product. But in a micro site, you can focus on a specific thing like a single service or single product. Micro sites can be linked to a larger website. This is also a way to create traffic in your company website.
It is established to help with the reach of our business. From the typical customers, a new set of customers are targeted. Micro sites are very similar to the web pages because they have common features and strategies. These are hyper-focused and it works in a way to convince the customers to take further actions. They provide information for a particular product and service.
Uses of Micro sites
Micro sites are used for many design strategies and can be included in multiple pages. It can also be a strong long page of content that contains enough information. These micro sites are generally smaller than the root website of your company. They can be kept for a period and after the campaign is over, the micro site can be taken off. This can be useful for your concern in different ways like.
• Micro sites can reach out to specific new customers
• This can be a great usage for introducing new products of your company
• This can help re brand the brand
Wrapping up
If you are expecting tremendous growth in your business in this digital world, then you can get avail of designing your company’s micro site to experiment with your new idea or a product.
For more information, visit https://www.rankhigher.in/web-design-development-company-bangalore/
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